You’re a wuss
I’m a wuss and so are you. We hesitate. We do NOT want to stick out. We want to be different but we fail because we use normal things to do it. The closest we get to wanting to be different is having a 2012 model instead of a 2011. That’s not different, that’s newer.
Julien Smith wrote a short book (length doesn ‘t matter by the way, it’s still awesome) about our human reaction to being different. The book is called Flinch and it chronicles our human desire to fit in and our deep rooted hesitation to do anything difficult.
He’s right. Continue Reading…



